All About Latina Clothing Line Empowers Women
Rachel Gomez appears by a rack of her clothes inside her Viva La Bonita warehouse in San Fernando on Nov. 15. Picture credit: Shae Hammond
San Fernando Valley resident Rachel Gomez understood there clearly was deficiencies in Latina representation within the fashion industry. She pointed out that not merely have there been were no brands that targeted Latina females, but foreign brides the majority importantly, there have been no brands that empowered them.
This is the reason Gomez chose to produce her very own brand name within the hopes of shutting this tradition space. She arrived up utilizing the concept of a streetwear clothes brand name called Viva Los Angeles Bonita, a line where Latinas feel at ease in their very own epidermis and identification.
“The concept of Viva Los Angeles Bonita is a brandname that encourages you to definitely be happy with your self, does not make a difference where you result from or exactly what your tale is or just exactly what you’ve been through, ” Gomez stated.
The idea of the line started in 2012, but Viva La Bonita’s road to success had been rocky.
Gomez worked over 50 hours per week at a tillys in burbank. She couldn’t quit her retail work during the time she was the only member who had a well-paying job because it financially supported her family, and.
During her times off or after finishing up work, she’d work with the Viva Los Angeles Bonita brand name regardless how tired she had been. Initially, she had problems linking utilizing the community. Very nearly 36 months to the brand name, she would upload each day on social networking and wouldn’t have solitary purchase. Gomez doubted by herself, nevertheless the help of her fiance, Fredo Tovar, her family members, along with her function of she was kept by the brand going. She knew it absolutely wasn’t likely to be a simple course, but she persisted, and from time one Tovar has thought in and supported her efforts.
Gomez recalls him telling her: “I understand you truly desire this, I understand you’re a very hard worker and I know you’re going to make it work, and so I have actually the back because i understand you deserve it. In my opinion inside you so we are gonna making this happen. ”
Her household, especially her grandmother, Margarita Sanchez Duran, did understand the purpose n’t of this brand to start with. Gomez was raised in a normal immigrant household and shared with her grandmother she wished to quit her work to offer T-shirts, but all Sanchez Duran comprehended was Gomez desired to stop her job.
When Gomez had a significantly better comprehension of her brand’s direction, she surely could explain it her grandmother completely. This generated her grandmother to totally understand and support her granddaughter; Sanchez Duran also wore a tie-dye that is pink through the brand name in a recently available Instagram tale Gomez posted on Nov. 17.
Family plays a part that is big it comes down to her brand name. Gomez was raised Spanglish that is speaking English and Spanish words are combined, that has been just exactly just how her grandfather Pedro Duran talked, too. She implements quotes that are spanglish the brand, like “Mujeres are magic, ” “Be The Cabrona Que No Se Dejo” and “Allergic to Pendejadas, ” which led ladies for connecting utilizing the brand name.
“Because regarding the authenticity of those quotes and just how natural, females began to connect with the brand name a lot more, ” Gomez stated.
Viva Los Angeles Bonita presently has a lot more than 200,000 supporters on Instagram, plus the follower count keeps growing while the brand gets to be more well understood.
Gomez seems the journey is very long, and errors have actually led her to find out of the brand name because it’s today. She envisions the brand’s proceeded growth inside the next 5 years and traveling more along with their pop-ups in the U.S. She desires to keep a legacy for folks to pursue their goals and help each other in unveiling their secret.
“We were put right here to call home our life. Don’t live life like it is permanent because life is short-term and we also are merely right here for a lot of time, ” Gomez stated. “Help people as you go along and encourage anyone to have confidence in their magic. ”